Strategic Management Made simple.

This book explains strategic management in a clear and simple way, starting with the basics of mission, vision, and objectives, and showing how organisations decide their long-term direction. It explains how goals are set, how strategies are chosen, and how everyday business decisions connect to long-term success. The book shows how organisations decide what to do, what not to do, and how to use limited resources to compete effectively.

The book also explains how the external environment affects business decisions by using practical tools such as PESTLE analysis, stakeholder analysis, SWOT analysis, and Porter’s Five Forces. It shows how political, economic, social, technological, legal, and environmental factors shape markets and competition.